In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whe...

Marketing technology trends in 2024 include the year we finally incorporate AI at scale but also get back to basics.The GistMACH's shift to business v...

How often and how fast must digital marketing strategies evolve? Business leaders have been grappling with this question owing to a constantly and rap...

The fourth installment of “The Modern CMO Playbook” looks at how a revolution in tech, work, consumer data and demographics will reinvent ...

When tailoring user journeys to a specific healthcare professional (HCP) audience, keeping print journal advertising in mind is imperative. While onl...

Known for both enticing and uniting millions of fans around the globe, sporting events promise a massive reach. As fans indulge in diverse activities ...

As marketers, we are constantly challenged to thrive within an evolving environment. An important subject gaining momentum and sparking much debate to...

To say that AI is top of mind for most business leaders feels like an understatement. A recent IBM study found that the global AI adoption rate w...

It’s becoming an all too familiar sight on various commerce platforms: brands from various categories coming together with influencers in what a...

C+D AdvertisingPowering healthcare through a trusted pharmacy networkWe can connect your brand with key decision-makers in community pharmacy, working...