This year, more advertisers than ever will have a shot at the Olympic and Paralympic Games. NBCU and Warner Bros. Discovery (WBD) are making inventor...

Uber has announced a significant shift in their advertising capabilities, allowing advertisers to utilize Demand Side Platforms (DSPs) to purchase med...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic...

Report Ocean has recently released its “Saudi Arabia Programmatic Display Advertising Market” Research Report for the years 2024...

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by...

Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goa...