Technology innovations have emerged as pivotal elements driving the transformation of advertising strategies. These advancements are reshaping how bra...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategi...

Digital advertising technology is reaching new heights, thanks in large part to pioneers like Chinmay Abhay Nerurkar, principal engineer at Microsoft ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmar...

One media buyer said they've received $50,000 in ad credits for their clients on a new iteration of Meta's “Reach and Frequency” campaigns...

“Driving the train doesn’t set its course. The real job is laying the track.” – Ed Catmull In advertising, we love to wr...

“Driving the train doesn’t set its course. The real job is laying the track.” – Ed Catmull In advertising, we love to wr...

Eka Care, a health technology company, has launched an ad campaign that highlights the ease with which one can manage one’s medical records and ...

(Reuters) - After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter resul...