Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

In an age of AI, hyper-aware - but highly distracted - consumers, and the ever-growing real-world impact of social media, there is no shortage of chal...

Arabian Contracting Services Co. and Remat Al-Riyadh Development Company have embarked on a strategic partnership by signing an independent agreement ...

It’s a familiar refrain: “Legacy media is dead” — unless you’re talking about radio. Despite being one of the oldest me...

This serves as a deterrent against individuals who use technology to disseminate deceptive information about goods or services A stern warning has be...

In light of the proliferation of AI in the digital media landscape, R.E.D Marketing Firm has released a new case study, analyzing the effect of real-t...

Resurging from pandemic-induced losses, the OOH industry has bounced back with new innovations, reinforcing that brands are still ready to invest in o...

2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...

But people and advertisers are divided over the use of AI in advertising, per a Publicis Media and Yahoo survey People generally prefer to know when ...

Outdoor advertising giant, JCDecaux SE has released its latest international airport research called “First Class Advertising – The Enduri...