A new report suggests that the advertising industry is heading towards a robust growth period, marked by increased spending, strategic brand investmen...

Retail media is growing rapidly because of the benefits it provides both retailers and brands. Brands that primarily sell through retail partners are ...

RIYADH — The Saudi General Authority for Roads has announced its plan to launch an outdoor advertising project along intercity highways, ai...

Amidst the decline of third-party cookies, businesses are turning to contextual advertising — a privacy-focused alternative aided by AI and web ...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and ...

Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launche...

Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs...

Accurately calculating adstock will help brands better understand its value Retail media was one of the biggest industry conversation starters of 202...

Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a r...

With the ever-changing consumer sentiment, taste, outlook and interest, brands may struggle to compete with new age and competitors that are more dyna...