There has been a marked decline in broadcast television viewership in the UK, forcing marketing teams to reassess the value of TV ad campaigns. Do the...

Amid numerous challenges, traditional media that once dominated the market is facing stiff competition from new digital platforms. Media Intelligence...

Steven Denekas leads the creative team at DEPT® and BASIC/DEPT® which is responsible for designing experiences for the world’s most admi...

According to a recent Tam AdEx report, the advertising volumes on television saw a 22% surge compared to 2019. However, the overall average ad volume...

In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video and streaming would transform the industry landscape. But ...

An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investme...

Millions of businesses invest billions in online advertising especially paid ads so they can reach their target audience and get as many people as pos...

Advertising spend is expected to make a recovery in 2024, but legacy media will continue to face challenges, according to a new forecast from S&P ...

Game advertising, with interest from brands reaching the “frothiest point” that some agencies can remember, is expected to break out and g...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategi...