Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance M...

We know it’s that time of the year when everyone starts making predictions. But let’s face it, most of those guesses are either way too ca...

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 b...

In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D bi...

“Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurem...

Applications are open for the Porsche Awards 2024 for Young Talents in Advertising Film. The Porsche Awards offer young talents in advertising based a...

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead. In 2023 we all witn...

For the digital advertising industry, planning for 2024 is unlike any other year. It is going to be, in a word, dynamic. The industry is heading into ...

How often and how fast must digital marketing strategies evolve? Business leaders have been grappling with this question owing to a constantly and rap...

The big television and digital advertising industry is aiming to garner revenue to the tune of Rs 1136 billion by 2025, FICCI said. Footwear brand Ki...