The phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a resu...

Digital marketers are investing heavily in social and performance marketing. The reason? As social ad impressions are growing at an average annua...

Oct 23 (Reuters) - U.S. technology giants are likely to post their strongest quarterly revenue growth in at least a year as their legacy businesses st...

Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Sky Blue Media, granting them the exclusive rights to manage outdoor ad...

Modern technologies are a far cry from what has come before, particularly in the sports sponsorship industry. Virtual advertising is now being used ac...

Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week.  Not much was sai...

Apple has traditionally refrained from selling ads on its owned podcasts, but recent developments suggest that the company may be considering a shift ...

According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge.Digital Display Advertising Can Be Effective...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's dig...

Ad buyers are finding that large chunks of impressions spent on Google’s artificial intelligence-fueled product, Performance Max (Pmax), are end...