Exclusive: Kerv and Samsung Ads data finds that consumers are welcoming two-screen experiences Top lineA recent survey of 1,000 smart TV owners from ...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & pla...

MarketMedia, the retail media arm of The Warehouse Group, and oOh!media, Australia, and New Zealand's largest Out of Home advertising company, have te...

UK – Almost a quarter of multinational brands believe the agency model is unfit for future purposes, according to research from the World Federa...

Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. This week, Meta announ...

Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rath...

Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goa...

To say that AI is top of mind for most business leaders feels like an understatement. A recent IBM study found that the global AI adoption rate w...

In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaig...

A few months into the summer, both the Writers Guild of America (WGA) strike (paywall) and the Screen Actors Guild strike are the ...