CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers. Free ad-supported streaming TV (FA...

Based on 2,300 ads researched with nearly a million consumers in the US over the last four years, Julio Franco (chief customer officer, Zappi) looks a...

Adverts for sportswear tend to follow certain tropes, often with a lot of toned, sweaty-beaded flesh on display. But Gymshark is seeking to change gym...

PodPod has launched a new Audio Advertising Awards programme, in partnership with sister brand Campaign, to celebrate creative and commercial ach...

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “...

With the popularity of smart home systems on the rise, travel brands looking for new ways to reach consumers are experimenting with campaigns centered...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of&nb...

According to the report by Expert Market Research (EMR), the global mobile advertising market size is expected to witness a healthy growth i...

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and onli...

Digital advertising technology is reaching new heights, thanks in large part to pioneers like Chinmay Abhay Nerurkar, principal engineer at Microsoft ...