“Businesses spend on advertising. We talk about consumer confidence, but it’s not consumers that spend money on advertising, it’s bu...

Since the beginning, Brands for Less has been a pioneer in bringing affordable designer products to various markets. With many renowned brands and in...

Nov. 3 marks the one-year anniversary of Netflix launching its advertising business in the U.S. And what a year it’s been. From the company almo...

You know it’s a pretty good time for advertising on platforms when even Snapchat manages to pull off a solid quarter. The mobile messaging app ...

Winning awards takes years for some creatives, but for Ryan Garret Conner ’23, creativity flowed naturally from his first portfolio class. ...

A GroupM and iSpot study spotlighted the problem last year, but a permanent fix remains elusive Buyers remain worried that they’re paying for a...

Concessions such as food, beverage and retail offerings account for up to 50% of airport revenue. As such, maximizing this non-aeronautical reven...

Companies investing in AI are increasingly investing more to market it. At least $40 million has been spent this year on advertising AI products acro...

Marketers often like to say that success is all about working smarter, not harder. Especially in the case of small businesses, marketers have smaller ...

Social media ad spend is booming, but many marketers are struggling to measure the true effectiveness of their campaigns. Working with multiple platfo...