A while ago, I had written about the new market for trading in advertising space on social media and on the internet in general. The first revolution ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmar...

Machine learning’s precision doesn’t translate to an understanding of context The world of digital advertising is no stranger to debates ...

Linear and streaming TV still seem to be operating on two different wavelengths. While CTV advertisers have embraced digital targeting and progr...

Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns. In a co...

The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster.c...

Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies. Google Chrome launched its ...

It’s becoming an all too familiar sight on various commerce platforms: brands from various categories coming together with influencers in what a...

Driven by evolving technology and consumer habits, the world of advertising is in constant flux. Kantar Media Reactions 2023 offers enlightening insig...

We want to feel seen, heard, understood—and our relationship to advertising is no different. We want to see ourselves represented, and this incl...