According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge.Digital Display Advertising Can Be Effective...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's dig...

Ad buyers are finding that large chunks of impressions spent on Google’s artificial intelligence-fueled product, Performance Max (Pmax), are end...

Exclusive: Kerv and Samsung Ads data finds that consumers are welcoming two-screen experiences Top lineA recent survey of 1,000 smart TV owners from ...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & pla...

MarketMedia, the retail media arm of The Warehouse Group, and oOh!media, Australia, and New Zealand's largest Out of Home advertising company, have te...

UK – Almost a quarter of multinational brands believe the agency model is unfit for future purposes, according to research from the World Federa...

Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. This week, Meta announ...

Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rath...

Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goa...