As we approach the year 2024, the landscape of communication is undergoing a significant evolution, with both Public Relations and Advertising poised ...

If you talk to advertisers about the strategy behind whatever it is they’re doing now, you’ll often hear that they want their brands to be...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers.  But the recent controve...

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance M...

We know it’s that time of the year when everyone starts making predictions. But let’s face it, most of those guesses are either way too ca...

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 b...

In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D bi...

“Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurem...

Applications are open for the Porsche Awards 2024 for Young Talents in Advertising Film. The Porsche Awards offer young talents in advertising based a...

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead. In 2023 we all witn...