Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice. Economic un...

TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar&rsqu...

Google plans to require verified election advertisers to make “clear and conspicuous” disclosures when their advertisements contain AI-gen...

Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Edito...

Amazon is expanding its Sponsored Products ads to include content on select third-party apps and websites.  Advertisers using sponsored ads...

The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act. Meta is reportedly considering paid ver...

Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to ...

1. Cookieless advertising will create a better customer experienceAdvertising with cookies is a data-driven affair. This often makes interactions cold...

By Laura Gleadhill, Head of Performance & Hicham Auajjar, Chief Products & Services Officer, GroupM MENA & Managing Director Keyade Recen...

Five tech giants will continue to pull in more than half of all marketing dollars. Global ad spending is predicted to exceed $1 trillion in 2024, acc...