The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster.c...

Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies. Google Chrome launched its ...

It’s becoming an all too familiar sight on various commerce platforms: brands from various categories coming together with influencers in what a...

Driven by evolving technology and consumer habits, the world of advertising is in constant flux. Kantar Media Reactions 2023 offers enlightening insig...

We want to feel seen, heard, understood—and our relationship to advertising is no different. We want to see ourselves represented, and this incl...

Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice. Economic un...

TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar&rsqu...

Google plans to require verified election advertisers to make “clear and conspicuous” disclosures when their advertisements contain AI-gen...

Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Edito...

Amazon is expanding its Sponsored Products ads to include content on select third-party apps and websites.  Advertisers using sponsored ads...