In June, we reported that Microsoft Advertising would require advertiser identity verification. Well, Microsoft posted an update relaxi...

Just as soon as summer began in some parts of the world, the 2023/24 school year was kicking off in others. In the Northern Hemisphere, it’s in ...

The Privacy Sandbox has been in development for years, first using a technology called Federated Learning of Cohorts (FLoC for short), which was panne...

TOPLINE Twitter, now known as X, announced Tuesday a partnership that will expand brand safety measures for advertisers on the platform—which ha...

X announces enhanced tools for brand safety. Find out what this means for X advertisers and if it will lead to more effective ad campaigns. X (former...

Google has published an updated version of its annual holiday advertising best practices guide, offering marketers several new recommendations to help...

Advertisements are a way to promote or market goods, brands, or companies. There are two types of ads: one is physical and the other is virtual. Physi...

Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in...

Amazon’s online advertising business is getting bigger as the slumping digital ad market shows signs of improvement. The online retail giant&rs...

WPP has been forced to cut its annual forecasts as tech clients slash their spending budgets. Although the advertising giant had previously said it w...