NEW YORK, July 6, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced the acquisition of Grabarz & Partner to further cement i...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Almost all major...

Ad agencies can’t stop talking about AI. But how much of that rampant enthusiasm has translated into tangible results? And how are they actually...

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, ...

Streaming service Netflix appears to be working on making ad breaks a little less repetitive and perhaps a little more tolerable. This is reported by&...

Instagram owner Meta is taking steps to make its soon-to-launch microblogging platform appealing from a data perspective. But will it be more appealin...

Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of ...

Netflix will develop increasingly targeted and tailor-made advertising formats to win over marketing bosses as it seeks to boost revenues in its recen...

Although plenty of Americans have cut the cord in recent years, and the rapid growth of streaming platforms has dramatically shifted the digital adver...

New Delhi: India’s coal production grew 8.4% during the first quarter of the fiscal year 2023-24 to 222.93 million tonne (MT), the Ministry of C...