Increasingly, the best way to get someone to take an action on their phone is to reach them when they are looking up. Innovative marketers have alway...

AI-generated ads fooled marketing experts and outperformed typical US print ads on a test that measured creativity and potential to spur emotional res...

This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.Greg Finn on May 23, 2023 at 12...

Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022. Instacart made $740 milli...

Twitter has a new CEO and she’s none other than Linda Yaccarino from NBC. The chief of NBCUniversal’s advertising uni...

The tidal wave of new generative AI tools is causing industries to reassess how they function and identify ways of up-leveling their process...

Apple recently received multiple awards in advertising for its 2022 accessibility film and Rihanna's song on Apple Music. The One Show, organized by t...

J.H Whittaker & Sons has appointed Bastion Shine as the company’s integrated advertising and communications partner, following a highly comp...

Tesla CEO Elon Musk has avoided traditional advertising campaigns in the past, but increased competition in the electric vehicles market may have forc...

The advertising industry has experienced rapid evolutions in recent years, with new technological tools that optimize traditional methods on the one h...