Instagram owner Meta is taking steps to make its soon-to-launch microblogging platform appealing from a data perspective. But will it be more appealin...

Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of ...

Netflix will develop increasingly targeted and tailor-made advertising formats to win over marketing bosses as it seeks to boost revenues in its recen...

Although plenty of Americans have cut the cord in recent years, and the rapid growth of streaming platforms has dramatically shifted the digital adver...

New Delhi: India’s coal production grew 8.4% during the first quarter of the fiscal year 2023-24 to 222.93 million tonne (MT), the Ministry of C...

NEW DELHI : Google blocked over 5.2 billion ads and suspended over 6.7 million advertiser accounts worldwide last year, according to its  Ad...

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following suc...

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective m...

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and ...

More people trust personal recommendations than advertisements.Research shows that word-of-mouth advertising is the most powerful customer persuasion ...