When settling on an advertising strategy, what kind of media do you use? Do you stick with tried and true methods? Or are you more experimental? The b...

The global advertising agency management software market is expected to experience significant growth over the forecast period from 2023 to 2033. This...

March 27 (Reuters) - British advertising group WPP (WPP.L) said on Monday it has acquired Obviously, a New York-based social influencer mark...

Authored by Amitek Sinha, COO & Co-founder, ET Medialabs What is growth advertising?          &...

Independent digital advertising agency Intentional today announced a partnership with programmatic platform StackAdapt. StackAdapt, a self-serve progr...

Kat Duncan, executive director at Honeycomb Media, doesn’t have much luck with Meta reps. She’s found it near impossible to get hold of a...

Super Bowl ads today feel like missives from another age—one-way, broadcast-style marketing. The crop this year was a heady cocktail of nostalgi...

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, D...

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize ...

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organ...