AV Browne, the Belfast-based advertising agency, has been placed into administration and has stopped trading.The firm was originally established in 19...

Identifying which parts of your ad campaigns create the most impact can be tricky; customer journeys often span multiple devices and marketing channel...

Global borders are blending – with social media connecting people from all corners of the world, international content becoming more accessible ...

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. In so...

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generati...

Irwin Raj moves from Big Four accounting firm EY and will be based in Singapore. Dentsu, one of Asia’s largest advertising agencies, has a...

Inc Digital Media, a part of the Merchantwise Group, has been appointed Gumbuya World’s digital advertising agency of choice. The agency is now...

No company is immune from the generative AI wave, and everybody wants in. Meta is the latest entrant in testing AI-powered tools for its products. Mar...

New York Festivals Advertising Awards and BCW have partnered on a bold call for entry campaign that challenges entrants to “Show Us So...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years fo...