Meta’s earning call yesterday was upbeat on better than expected revenue for the quarter. However buried in its disclosures to investo...

 The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise of artificial inte...

The Business Research Company's global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 20...

Influencer marketing has developed into a potent tool for companies to reach customers and market their goods in recent years. Influencers are, howeve...

Humphrey Yang has been named the most popular finance influencer, according to a new research conducted by online trading research portal Investi...

The Abu Dhabi-based investment group Multiply has announced that it is set to acquire a 55 per cent stake in the outdoor company Media 247 in an AED 1...

Abu Dhabi-based Multiply Group, an investment holding company, has made a binding offer to acquire a 55% stake in Media 247, a UAE-based outdoor adver...

Agencies with a culture of strategic thinking are well-positioned to succeed in this hybrid model since they possess a strong instinct to leverage it ...

While it is true that digital out-of-home (DOOH)  is the latest buzz in the outdoor advertising space and more & more brands n...

Leo Burnett Riyadh, an advertising agency under Publicis Groupe, has been appointed as the social media Agency of Record (AOR) for Ithra, a cultu...