As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies w...

In light of the proliferation of AI in the digital media landscape, R.E.D Marketing Firm has released a new case study, analyzing the effect of real-t...

This serves as a deterrent against individuals who use technology to disseminate deceptive information about goods or services A stern warning has be...

It’s a familiar refrain: “Legacy media is dead” — unless you’re talking about radio. Despite being one of the oldest me...

Arabian Contracting Services Co. and Remat Al-Riyadh Development Company have embarked on a strategic partnership by signing an independent agreement ...

In an age of AI, hyper-aware - but highly distracted - consumers, and the ever-growing real-world impact of social media, there is no shortage of chal...

Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

Resurging from pandemic-induced losses, the OOH industry has bounced back with new innovations, reinforcing that brands are still ready to invest in o...

2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...

But people and advertisers are divided over the use of AI in advertising, per a Publicis Media and Yahoo survey People generally prefer to know when ...