In a captivating exploration of consumer attention, a study by Playground xyz sheds light on the power of "optimal attention" for brand success. This ...

At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.&rdqu...

Microsoft has rolled out the latest preview updates for Windows 11 Builds 22621.3810 and 22631.3810, marking the latest step in their monthl...

If generative AI was served up by advertising agencies as the hors d’oeuvre in Cannes last year (a taste of what was to come, but litt...

People oftentimes reward themselves for reaching a milestone. They buy gold or diamonds when they get married or have a baby, or buy a new car after a...

The ever-evolving landscape of digital advertising demands not only keeping pace with trends but also understanding the audience’s pulse. As Nig...

Artificial Intelligence (AI) is rapidly transforming the landscape of marketing and advertising, ushering in a new era of unprecedented possibilities....

This year, more advertisers than ever will have a shot at the Olympic and Paralympic Games. NBCU and Warner Bros. Discovery (WBD) are making inventor...

While Netflix is the biggest streaming service in Hollywood, it is barely in the top 10 for advertisers. Good evening from Paris, where I am hopefull...

As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But, when the context i...