Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & pla...

MarketMedia, the retail media arm of The Warehouse Group, and oOh!media, Australia, and New Zealand's largest Out of Home advertising company, have te...

Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. This week, Meta announ...

Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rath...

Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goa...

In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaig...

To say that AI is top of mind for most business leaders feels like an understatement. A recent IBM study found that the global AI adoption rate w...

A few months into the summer, both the Writers Guild of America (WGA) strike (paywall) and the Screen Actors Guild strike are the ...

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers. Free ad-supported streaming TV (FA...

Based on 2,300 ads researched with nearly a million consumers in the US over the last four years, Julio Franco (chief customer officer, Zappi) looks a...