Omnicom agency leaves the street that was once the beating heart of the ad industry to build a new legacy Calling itself the “last big ad agenc...

IRI, a global provider of innovative solutions and services for consumer, retail and media companies, has appointed Florian Clemens as vice president ...

Every downturn is good for someone. Take TikTok, for instance.  Even as marketers continue to scrape dollars back wherever they can, whether tha...

Lemma, an independent supply side platform (SSP) for DOOH and Phi Advertising, a Naif Alrajhi investment group company and the UAE's premium high-impa...

12th January 2023: Global advertising giant, Hakuhodo Inc., based in Tokyo, Japan, has made a strategic acquisition that solidifies their pr...

The Abbi Agency, an integrated marketing communications agency specializing in creative, digital and public relations services, was named Advertising ...

Netflix, now with advertising to sell, has swooped in to take the traditional CBS slot capping off the traditional broadcast upfront week in...

JCDecaux renews and extends its advertising concession with Singapore Changi Airport for the second consecutive time Paris, ...

We present the results of a large, US$8.9 million campaign-wide field experiment, conducted among 2 million moderate- and low-informatio...

The takeout giant Wingstop was well-positioned to thrive during the “dine-at-home” phase of the pandemic. But in late 2020, things took a ...