We all know the drill: When the market gets tough, marketing is often first on the chopping block.Based on quarterly results from platforms and media ...

Game Nite Presented by the American Advertising Federation of Shreveport-Bossier SHREVEPORT, La. (KSLA) The gala event will hold announcements and ce...

(Reuters) - Publicis Groupe (PUBP.PA), the world's third-largest advertising company, expects organic net revenue growth of 3-5% this year, it said on...

(Reuters) - After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter resul...

After pulling away from traditional advertising during the COVID-19 pandemic, Chili’s Grill & Bar is about to return to the television airwa...

  A call has been made for a “world-class” public relations agency to work with the Bermuda Tourism Authority. It is hoped the succ...

Determining the optimal ways to allocate ad dollars for each brand they serve is a challenge for agencies each year. Much depends on variables, includ...

Advertisers are finding fewer reasons to spend on Snapchat. The ad dollars (or lack thereof) Snapchat raked in over the holiday season makes this all...

The Outdoor Media Association (OMA) has launched the latest Healthy Returns campaign, in partnership with Health and Wellbeing Queensland and Nutritio...

Last month, General Electric took over The New York Times’ print advertising for a day throughout the news, business and arts sections of the pa...