Super Bowl ads today feel like missives from another age—one-way, broadcast-style marketing. The crop this year was a heady cocktail of nostalgi...

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, D...

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize ...

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organ...

WARC Media forecasts all product categories will increase ad investment on TikTok with tech & electronics sector boosting spend by 14.3% to $2bn&n...

Content distribution partnerships have been on the rise, revolutionizing the marketing landscape and proving to be more effective than traditional adv...

The Integrated Agency of The Year shortlist includes Ogilvy, VCCP, MullenLowe Group, Wunderman Thompson, The & Partnership, TMW Unlimited and Mani...

Emerging from significant uncertainty through the tail end of 2022, China appears set for a return to growth in the Year of the Rabbit. In China Spotl...

https://ift.tt/nINOyfm Business Wire IndiaBrightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announce...

According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this...