The pay-TV provider Sky could lose as much as £150m a year in TV advertising revenue from proposals aimed at enabling the UK’s biggest fre...

A truly NATIONWIDE OOH Campaign We all agree that randomness cannot bring success to advertising campaigns especially when it comes to Outdoor Media....

PARIS: France’s privacy watchdog said Thursday it has fined US tech giant Microsoft 60 million euros ($64 million) for foisting advertising cook...

United Airlines launched a new era in branding for the company this year when it unveiled its Good Leads the Way marketing campaign, its largest adver...

The outlook for digital advertising in 2023 will likely disappoint investors in internet and social media companies. But there still will be bright sp...

India's advertising market is forecast to grow the fastest among key markets at 14.7% in 2023, a report by Tokyo-based ad and marketing agency Dentsu ...

Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on tech automation and...

More than $500bn has been wiped off the market value of the world’s biggest media companies this year as investors soured on the streaming revol...

In the 6th edition of Digital Marketing Awards (DMA) organised by Bangladesh Brand Forum, Mediacom Ltd has won a total of 13 awards, including the onl...

Hyderabad (Telangana) [India], December 20: Advertising agencies being the most saturated market today, Brands are facing considerable challenges...