United Airlines launched a new era in branding for the company this year when it unveiled its Good Leads the Way marketing campaign, its largest adver...

The outlook for digital advertising in 2023 will likely disappoint investors in internet and social media companies. But there still will be bright sp...

India's advertising market is forecast to grow the fastest among key markets at 14.7% in 2023, a report by Tokyo-based ad and marketing agency Dentsu ...

Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on tech automation and...

More than $500bn has been wiped off the market value of the world’s biggest media companies this year as investors soured on the streaming revol...

In the 6th edition of Digital Marketing Awards (DMA) organised by Bangladesh Brand Forum, Mediacom Ltd has won a total of 13 awards, including the onl...

Hyderabad (Telangana) [India], December 20: Advertising agencies being the most saturated market today, Brands are facing considerable challenges...

The Covid years led many organizations to finally understand just how important digital transformation was to their business future. That includes the...

Yahoo recently partnered with DAX, a digital advertising exchange. Discover what this partnership means to advertisers. Yahoo has announced its partn...

The federal government is a big spender in the advertising world, regularly spending more than major companies such as McDonald’s, Telstra and C...