Agencies face a number of challenges in 2023, from shifting consumer behaviors to increased competition and changing technology trends, that will impa...

The marketing landscape for businesses is no longer limited to traditional ways. Social media has been humongous in achieving business goals in recent...

AV Browne, the Belfast-based advertising agency, has been placed into administration and has stopped trading.The firm was originally established in 19...

Identifying which parts of your ad campaigns create the most impact can be tricky; customer journeys often span multiple devices and marketing channel...

Global borders are blending – with social media connecting people from all corners of the world, international content becoming more accessible ...

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. In so...

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generati...

Irwin Raj moves from Big Four accounting firm EY and will be based in Singapore. Dentsu, one of Asia’s largest advertising agencies, has a...

Inc Digital Media, a part of the Merchantwise Group, has been appointed Gumbuya World’s digital advertising agency of choice. The agency is now...

No company is immune from the generative AI wave, and everybody wants in. Meta is the latest entrant in testing AI-powered tools for its products. Mar...