The new updates have been in the works for months, but likely won't be a huge game-changer for most. Twitter has just launched new ad targeting opt...

Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple. Microsoft is looking to double its ad business...

Adnews: Australian adtech iion has debuted self-serve advertising platform imersiion, purpose-built for the gaming ecosystem. immersiion is the first...

bestmediainfo: The platform has introduced three products: Website Conversions Optimization, Dynamic Product Ads, and Collection Ads After brands sho...

More than a third of Twitter’s top 100 clients have not advertised on the platform in the past two weeks, data shows More than a third of Twitt...

This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of...

Retail media networks are the entities set up by retailers to monetise their first-party customer data, enabling retailers to sell advertising to bran...

The Guardian: Traditional TV shunned in favour of digital media and last-minute promotional campaigns More than two-thirds of the UK’s biggest ...

Social media giant TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined. Th...

The fourth quarter is a unique time of the year when people’s minds and wallets are open. But to realize the potential of the holiday season, br...