As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits...

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences....

Meta is reportedly looking to launch new tools for its generative AI advertisement products that can overlay texts while creating image variations, a ...

At one of the biggest annual events in advertising, it's all about the data. US TV upfronts are when networks vie for ad dollars. The courting proces...

Time spent with social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024. According t...

Amidst the rapid technological advancements in digital advertising, the application of generative AI within the CTV landscape is not just a trend, but...

At its first NewFronts, the company revealed over 500,000 video podcasts have been uploaded to the platform so far this year Mark your calendar for M...

The legacy television advertising media industry has been disrupted by the advance of YouTube, TikTok and social media; streaming video; procurement-l...

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new op...