Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data sc...

Amazon Ads have announced that Brand+ in the Amazon DSP is now available to all advertisers, an industry-first AI-driven optimization capability that ...

Sharjah24 - AFP: In an effort to expand its alternative to Elon Musk's X, Facebook parent company Meta revealed Friday that it has started testing adv...

T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced ...

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites. Amazon, the third-largest digital advertisin...

As advertiser excitement for the big game endures, tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 9. Eagerness a...

Amazon has extended its ad-serving and reporting services to retailers as a third-party offering that the company now calls Amazon Retail Ad Service. ...

One of the trends of 2024 was music rightsholders pointing to the video-streaming sector, where prominent premium subscription services also include a...

(Bloomberg) -- Whether you’re riding the subway, walking to an airport gate, or waiting for the bus, there’s a certain kind of advertiseme...

The Saudi Company for Artificial Intelligence, a Public Investment Fund company, and Saudi Media Company, a leader in digital advertising sales across...