Billboards are undoubtedly one of the most effective ways of advertising. It catches the attention of the people and gives a quick message that the br...

For years, digital advertising in banking leaned heavily on search, display, and social media ads as primary channels for customer acquisition. But in...

By combining the unique reach and innovative formats of CTV with the precision of retail media data, advertisers can unlock deep consumer insights and...

Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive do...

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platfor...

The UK Advertising Exports Group (UKAEG) has established a new Leadership Board to drive international growth and cement the UK’s position as a ...

Amazon Online India maintained its leadership as the top advertiser in 2024, while Google saw a notable decline, dropping from fourth place in 2023 to...

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced Chafic Haddad, chief creative officer, VML MENA, as...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. Reddit on Wednesday reported fourth-quarte...

Retail media will account for about 1 in 5 digital ad dollars this year. That’s about double the share it held in 2020. We expect it to surpass ...