Amazon is taking its generative AI innovations deeper into advertising, unveiling Creative Studio, a new agentic AI–powered tool designed to help sellers create professional-quality ads in hours rather than weeks.

The platform uses conversational prompts to guide sellers through campaign development, combining product insights with Amazon’s extensive shopping data. This allows Creative Studio to generate tailored ad concepts, complete with detailed reasoning behind recommendations, giving sellers both speed and control.

For instance, a smart bird feeder brand leveraged the tool ahead of Father’s Day to quickly produce a Sponsored Video campaign. The result was a 338% jump in ad click-through rates, 89% new-to-brand sales, and a 121% return on ad spend, demonstrating the potential for AI-driven ad creation to unlock higher efficiency and performance for sellers.

Creative Studio’s introduction is part of Amazon’s broader rollout of agentic AI capabilities across its Seller Assistant, shifting from passive support to proactive business partnership. By analyzing sales patterns and shopper behavior, the assistant can now not only optimize listings and inventory but also recommend advertising strategies, seasonal promotions, and growth opportunities.

“Advertising has historically required significant time, effort, and expertise to execute effectively. With Creative Studio, we’re empowering sellers—big and small—to produce high-impact campaigns with ease,” Amazon said in its announcement.

The new advertising features are currently available to U.S.-based sellers and will expand to other regions in the coming months at no additional cost.