Snap shares rose 8% on Tuesday after the company confirmed a deal with Amazon that lets users buy products from the online retailer wit...

Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options. Amazon represents nearl...

Amazon is expanding its Sponsored Products ads to include content on select third-party apps and websites.  Advertisers using sponsored ads...

Meta’s (previously Facebook) promoting income developed 20% year-more than year to $27.9 billion, driven areas of strength for by in the organiz...

Brick and mortar retailers are pushing to exploit their customer data to boost their own sales and profits. Over the past few years, major retailers ...

Identifying which parts of your ad campaigns create the most impact can be tricky; customer journeys often span multiple devices and marketing channel...

IRI, a global provider of innovative solutions and services for consumer, retail and media companies, has appointed Florian Clemens as vice president ...

If you’ve streamed a live event on Twitch or watched a show on FreeVee, Fire TV, or Amazon Prime video, you’ve likely experienced OTT vide...

(NEXSTAR) — How much is your data worth? Pretty soon, it could get you $24 per year from Amazon. As originally reported by Business Insider, it...

Amazon.com Inc. and Apple Inc. are planning to resume advertising on Twitter, according to media reports on Saturday.The developments follow an email ...