The Business Research Company's global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

As per the billboard and outdoor advertising market report by The Business Research Company, the increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising markets. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all examples of DOOH. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements, thereby attracting more consumers.
 

The global billboard and outdoor advertising market size will grow from $65.45 billion in 2022 to $67.8 billion in 2023 at a compound annual growth rate (CAGR) of 3.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global billboard and outdoor advertising market size is expected to grow to $76.03 billion in 2027 at a CAGR of 2.9%.

Major players in the billboard and outdoor advertising market are JCDecaux, Capitol Outdoor LLC., Clear Channel Outdoor Holdings Inc., Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media.

The Billboard And Outdoor Advertising market is segmented -
1) By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types
2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
3) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation

Billboard advertising is the process of promoting a brand, offering, or campaign by using large-scale print and digital advertising boards. Outdoor advertising refers to advertisements that reach customers while they are outside their homes.

The Table Of Content For The Billboard And Outdoor Advertising Market Include:
1. Executive Summary
2. Billboard And Outdoor Advertising Market Characteristics
3. Billboard And Outdoor Advertising Market Trends And Strategies
4. Billboard And Outdoor Advertising Market - Macro Economic Scenario
5. Billboard And Outdoor Advertising Market Size And Growth
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27. Billboard And Outdoor Advertising Market Competitive Landscape And Company Profiles 28. Key Mergers And Acquisitions In The Billboard And Outdoor Advertising Market
29. Billboard And Outdoor Advertising Market Future Outlook and Potential Analysis
30. Appendix

The "Global Billboard And Outdoor Advertising Market Report 2023" from The Business Research Company is a comprehensive report that covers every facet of a market covering over 60 geographies and over 2500 market segments. The regional and country breakdowns section analyzes the market in each geography and the market size by region and country. Furthermore, it assesses the market's historical and projected growth and identifies significant trends and strategies that companies can leverage for business expansion.