Google has begun implementing advertisements in its AI-generated overviews, showcasing tailored product suggestions alongside AI-generated responses for queries that indicate a commercial intent.

After successful tests conducted since May, Google will launch this advertising feature exclusively on mobile devices in the United States.

In response to user feedback, Google will highlight cited webpages in its summaries, aiming to drive traffic to these sources and enhance the accuracy of its content alongside advertisements.

Meanwhile, companies like Microsoft have also integrated advertising into their AI systems.