It's not clear if that's on top of the $18 billion Google pays Apple to be the default search engine in Safari. Google pays Apple 36 percent of all a...

Google is the most popular search engine in the world, and it's also a major player in the digital economy. This article highlights some of the most i...

Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmar...

Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns. In a co...

Google plans to require verified election advertisers to make “clear and conspicuous” disclosures when their advertisements contain AI-gen...

The Privacy Sandbox has been in development for years, first using a technology called Federated Learning of Cohorts (FLoC for short), which was panne...

Google has published an updated version of its annual holiday advertising best practices guide, offering marketers several new recommendations to help...

Taylor spoke about Gen AI tools introduced during Google I/O held on May 10 this year for marketers and advertisers like Performance Max, and how bran...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position...