Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices.

Why it matters. Connected TV viewing continues to rise, with over 150 million people watching YouTube on their TV screens each month. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.

Why we care. Google TV network is a rapidly scaling connected TV audience for advertisers through Google’s advanced ad tech, premium inventory and integrated YouTube buys. Establishing an early presence allows advertisers to future-proof their TV strategy.

Details. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

Between the lines. The move allows Google to monetize its growing Google TV footprint across devices from brands like Sony, TCL, Hisense and its own Chromecast.

The big picture. Connected TV ad spending continues to surge as viewership shifts from traditional TV to streaming. Google is aiming to provide a one-stop shop for advertisers to reach audiences across its YouTube and TV screen inventory.