There has been a marked decline in broadcast television viewership in the UK, forcing marketing teams to reassess the value of TV ad campaigns. Do the...

Amid numerous challenges, traditional media that once dominated the market is facing stiff competition from new digital platforms. Media Intelligence...

According to a recent Tam AdEx report, the advertising volumes on television saw a 22% surge compared to 2019. However, the overall average ad volume...

As television advertising continues to evolve, advanced audience targeting has emerged as a key driver for better planning, more efficient budgeting a...

A GroupM and iSpot study spotlighted the problem last year, but a permanent fix remains elusive Buyers remain worried that they’re paying for a...

Linear and streaming TV still seem to be operating on two different wavelengths. While CTV advertisers have embraced digital targeting and progr...

TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar&rsqu...

Although plenty of Americans have cut the cord in recent years, and the rapid growth of streaming platforms has dramatically shifted the digital adver...

The pay-TV provider Sky could lose as much as £150m a year in TV advertising revenue from proposals aimed at enabling the UK’s biggest fre...

Nov 4 (Reuters) - Apple Inc (AAPL.O) is preparing to expand its advertising network for live television as part of its deal to stream Major League Soc...