Meta is reportedly looking to launch new tools for its generative AI advertisement products that can overlay texts while creating image variations, a new set after it first introduced its AI advertising tools late last year.

Executives at a press conference announced that the tool would launch in test form without the watermarks that the social media business applies to all photographs created by its user-facing Meta AI helper, which it has hailed as a crucial safety element.

Head of Meta's monetization, John Hegeman, stated that the firm was still figuring out how labeling for advertising would function and that by the time the tool goes live internationally, which is probably around the end of this year, they will release standards.

As per Meta, text prompts for customizing the picture versions will soon be available to marketers; in fact, the rollout of this feature has already begun.  

Advertisers may now request full picture variations, which give AI-inspired suggestions for the entire shot, including riffs that alter the photo's theme or object being marketed, instead of just creating new backdrops for product images.

In one example, Meta demonstrates how an old ad creative with a cup of coffee sitting outside next to coffee beans may be changed to display the cup in front of the beans and lush vegetation from a different angle, conjuring up images of a coffee farm. If the purpose of the image is to persuade someone to visit a nearby coffee shop, then this might not be a huge concern.

However, if the coffee cup itself were being sold, then Meta's AI variants might be prototypes for items that were never made.

Read Also: Mark Zuckerberg Warns Investors that Profits from Generative AI Still Years Away 

Possible Misuse of Meta's AI Tools

Tech Crunch notes that the new AI tools could be used by advertisers looking to trick customers into purchasing unreal things.

Advertisers might customize the generated output with the upcoming text prompt feature by using multiple product colors, perspectives, and scenarios, according to Meta, who acknowledges that this is a potential use case. Customers could currently be tricked into believing a product looks different than it does in real life by using the "different colors" option.

However, according to Meta, robust safeguards are in place to stop its technology from producing offensive advertising content or poor-quality photographs.

This includes "post-guardrails," which filter out generated text and picture content that doesn't meet its quality level or that it deems improper, and "pre-guardrails," which filter out images that its generation AI models don't support.

Meta also stated that to uncover unanticipated uses for the functionality, it stress-tested it with internal and external experts using its Llama image and complete advertisements picture generating methods. Any vulnerabilities discovered were subsequently fixed. 

Meta's First AI Advertising Tools

Meta's first advertisement-centered tools were introduced back in October. At the time, the AI tools can create image backgrounds and text variations and seamlessly adjust image sizes for creative advertising content.  

Users' responses to Meta's poll regarding its initial AI advertising tools were highly positive. According to most advertisers, it might save up to five hours a week or more of creative labor.

Some concurred that the tools would improve campaign performance by facilitating the quicker creation of additional ad variations. The testers pointed out that to match businesses' distinctive voices and styles, and the generated words and image backgrounds still need to be customized.