Microsoft has announced the launch of Property Center for Microsoft Advertising, along with an expansion of lodging campaigns to more advertisers. This new development aims to simplify the management of Hotel Price Ads and Property Promotion Ads for hotels or vacation rental properties.
"Starting today, we are delighted to introduce Property Center, the evolution of Hotel Center, and announce the global availability of Lodging Campaigns," Microsoft stated. "These two powerful features will help boost your bookings and streamline the management of Hotel Price Ads and Property Promotion Ads."
Additionally, Lodging Campaigns are now available to all customers worldwide. "Any customer can run Hotel Price Ads and Property Promotion Ads to expand their reach and drive more bookings for any hotel or vacation rental property they own or manage," Microsoft added.