Applications are open for the Porsche Awards 2024 for Young Talents in Advertising Film. The Porsche Awards offer young talents in advertising based anywhere in the world the chance to present themselves and their work to experienced trade experts, thereby paving the way to professional and successful careers for the committed young teams.

The Porsche Award is the only international advertising award dedicated to encouraging young talents and that pursues no commercial interests, the Porsche Awards have a unique profile. They have created a representative platform designed to raise the profile of young people producing outtanding work in the advertising industry and provide them with the opportunity to move one step closer to a professional career.

Categories

Category 1: Short Advertising Content

Alternative advertising (film) formats and classic advertising spots up to a length of 60 seconds.
This is for the new creative formats for social media and the like, as well as classic TV and cinema spots.
Format options:

TV/cinema and online spots, viral spots, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, documentary advertising film spots, mockumentaries, branded events, showcases, games,etc. The submitted film/format/project must feature a communication/message relating to a product, brand, institution and others.
The submitted film/format/project must feature a communication/message relating to a product, brand, institution and others.

Category 2: Long Advertising Content

Advertising (film) formats up to a length of 20 minutes.
This is the category for branded short films and short films with a promotional background.
Format options:

Short films with an advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary advertising film formats, mockumentaries, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, showcases, games, etc.
The submitted film/format/project must feature a communication/message relating to a product, brand, institution and others.

Category 3: Driven by Dreams

Films/projects of up to 20 minutes and other (online) formats are eligible in this category.

Format options:

TV/cinema and online spots, viral spots, social spots/films, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, showcases, games, etc., short films with an advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary formats, mockumentaries.

The focus in this category is on a strong statement, a persuasive stance/worldview or an appeal. The submitted project must feature a communication/message, ideally relating to a product, brand, institution and others. However, a message can also be the (communication) statement in this category.

The winners in each category will each receive a trophy and a financial prize of €4,911.

Eligibility
 
Students from film schools, schools of art and design, apprentices, graduates and other budding directors in the field of film, television, advertising film and advertising in general throughout the world who have been on the market for less than 2 years can enter their films

The submitted films must have been produced in 2022/2023 and must not have been submitted to the Porsche Awards in any previous year.

The submitted films must not have opening or closing credits and must not include a watermark from a university, this is to ensure that the jury can view the films with complete impartiality.

Films/projects in a language other than English must be submitted with English subtitles.

All rights (image rights, music rights) must be clarified!
The submitter confirms that the submitted film can be published on the online channels of the Porsche Awards, Porsche AG and others (for more see Rules of Entry) in the event of a nomination. If the rights cannot be granted as required, this leads to exclusion from the competition.