Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Sky Blue Media, granting them the exclusive rights to manage outdoor advertising on the public bus fleet and related facilities for five years. Sky Blue Media will cater to the planning, design, operation, and marketing of advertising spaces across all RTA's public bus facilities in Dubai over five years.

The step is a testament to RTA's commitment to bolstering its strategic ties with the private sector. It also offers lucrative investment opportunities for businesses enabling them to market and promote via RTA’s assets.

The agreement entitles Sky Blue Media to the full management and representation rights of advertising spaces for 5 years across the public bus fleet and facilities. It encompasses a total of 1,400 public buses, 22 bus stations, 741 bus stands, and 523 dedicated advertising spots within bus facilities.

Commenting on the agreement, Ahmed Bahrozyan, CEO of the Public Transport Agency, RTA, said: "This sort of strategic agreement offers long-term investment opportunities for businesses to associate their brands with Dubai's progressive growth. Moreover, bus station facilities offer a strong promotional platform, thanks to the influx of hundreds of thousands of riders every day.

"RTA’s public bus facilities and fleet constitute highly advanced advertising platforms for both local and international companies and entities looking to promote and market their products, services, and solutions across diverse economic and commercial sectors,” added Bahrozyan. 

Dato' Manikandamurthy Velayoudam, Managing Director of Sky Blue Media, said: "This partnership represents a key milestone for both Sky Blue Media and Dubai's advertising landscape. We are fully prepared to introduce innovative digital solutions and state-of-the-art advertising technologies that will redefine the out-of-home advertising industry. 

“We are thrilled to demonstrate our digital expertise, establish effective communication with advertisers, and initiate impactful advertising campaigns that resonate with the diverse cultural backgrounds of the city's residents," he added.