Authored by Amitek Sinha, COO & Co-founder, ET Medialabs

What is growth advertising?             

Growth advertising uses continuous experiments to identify a user’s preferred manner of interacting and converting with your product or service to attract, engage, and retain customers. Customers’ motivations, wants, and preferences frequently shift, sometimes even hourly. You can maximize their experience and benefit by developing and delivering a highly customized and personalized message that is in line with the requirements of your target consumer.

By collaborating with a competent growth advertising agency, you can leverage the power of growth advertising to grow your brand and expand your business. This article will give you important insights regarding how you can use growth advertising for your brand.

How can it help you?

Growth marketing offers a wide range of advantages. The following are other advantages of growth marketing strategies:

It helps generate more leads.
It gives you a competitive advantage.
You can gain more users for your website or app.
It increases your conversion rate.
You can gain knowledge of the marketing strategies that work and those that don’t.
It helps in informed decision-making based on data.
It helps generate more revenue for your business.
Most importantly, it is a full-funnel approach.
Let’s now examine some realistic strategies you may employ to leverage growth marketing to boost leads and customers.

How Can You Leverage Growth Advertising For Your Brand?

Understand and employ the growth funnel
The growth funnel, which employs the AARRR model, is crucial. You must recognize every stage of the funnel, develop a unique strategy for it, and include it in your CRM and analytics software. Undoubtedly, it is a difficult chore. It takes time since it requires data and insights, such as what marketing channels to employ to attract customers, what kinds of content to provide, etc. In order to create a funnel, it is necessary to establish a comprehensive end-to-end customer experience. Establish precise tactics with a focus on client retention and referrals at each stage of the funnel.

2. Specify and Establish Specific Conversion Goals
Establish distinct conversion objectives for each stage of the funnel. Conversions must be defined precisely, as well as what constitutes a successful conversion. You can develop particular plans and techniques to increase conversion at each point of the funnel with the use of these conversion targets. Customers should not be left standing still at one funnel stage. They must move to the end of the funnel.

Employ the Correct Tools
Growth marketing cannot be manually carried out. It makes use of data, which is produced by tools and apps. Growth and marketing success depend on using the appropriate marketing and data tools. What kinds of tools are required? Tools for marketing and keyword research include Ahrefs and SEMrush. Tools for behavioral analytics include Google Analytics and Appsflyer. Your toolset must be top-notch. For a smooth flow of data, all the tools must be interconnected and coordinated.

Best Ways To Implement Growth Advertising

Utilize Paid Advertising

Use Pay-per-click advertising aka PPC. With PPC, you pay for your website to go right to the top when people use search bars and type in specific keywords. PPC’s great because people often use search bars when looking for products and services, and you only pay when people click on your ad. How much does PPC cost? That depends on how often you and your ad see them and how high they show up on a list. Paid advertising is especially useful because it helps with high conversion rates. When people convert through your ads, the Customer Acquisition Cost is lower than other methods of customer acquisition. Therefore, you generate higher revenue with a small investment in paid advertising. 

Create A Lead Magnet

An appealing offer that entices consumers to join your email list is known as a lead magnet. It might be a cost-free ebook, a special discount, or access to a useful tool. The idea is to lure folks in with an irresistible offer so you can get their contact information. You have the chance to learn more about your audience by developing several lead magnets. and to establish enduring relationships with people by providing relevant content.

Leverage Social Media

You can leverage the power of social media through Meta ads. Running targeted ads on Facebook and Instagram can help your brand gain exposure from the relevant audience and bring in high-quality leads. Facebook still remains one of the most-used social media platforms and uses a ‘push’ marketing system so it is likely that advertising on social media will bring a high reach for your brand. Along with advertising, you can use Facebook, Instagram, and other social media sites to publish informative information, hold giveaways and contests and engage with your audience.

Final Words

Growth marketing is a data-driven approach to marketing that focuses on experimentation and continuous improvement to achieve business growth. Unlike traditional marketing approaches, which often rely on brand building and mass advertising, growth marketing prioritizes measurable results and ROI.

Growth advertising is a powerful tool for expanding your company. By employing the strategies in this article, you can enhance your sales by reaching more prospective clients and leads. Growth advertising is not only a trendy term. It is more than just a growth strategy or a marketing plan. It’s a way of thinking, a philosophy.