How often and how fast must digital marketing strategies evolve? Business leaders have been grappling with this question owing to a constantly and rap...

Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rath...

More people trust personal recommendations than advertisements.Research shows that word-of-mouth advertising is the most powerful customer persuasion ...

When settling on an advertising strategy, what kind of media do you use? Do you stick with tried and true methods? Or are you more experimental? The b...

Authored by Amitek Sinha, COO & Co-founder, ET Medialabs What is growth advertising?          &...

Content distribution partnerships have been on the rise, revolutionizing the marketing landscape and proving to be more effective than traditional adv...

Advertisers are realizing that working with social media influencers is more cost effective than traditional forms of marketing. As an Instagram food...

The increasing popularity of new media and the presence of traditional media have confused advertisers on the best way to connect and engage with thei...