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News | YouTube Tests Picture-in-Picture Ads for Live Streams

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YouTube Tests Picture-in-Picture Ads for Live Streams

172 Views / News Story by Advert On Click / 6 August 2024
Source: socialmediatoday
YouTube Tests Picture-in-Picture Ads for Live Streams

YouTube’s trying out a new ad format for live streams, with picture-in-picture mid-roll ads set to start appearing in eligible broadcasts.

As per YouTube:

“YouTube is experimenting with Picture in Picture for live mid-rolls. Some viewers on select devices will begin to see the new ad format in the coming months, allowing creators to run ads without disrupting the live stream!”

So rather than have mid-roll ads that cut into your stream, disrupting the flow, streamers will now also be able to generate revenue from smaller screen ads that are displayed on top of the in-progress presentation.

YouTube’s trying out a new ad format for live streams, with picture-in-picture mid-roll ads set to start appearing in eligible broadcasts.

As per YouTube:

“YouTube is experimenting with Picture in Picture for live mid-rolls. Some viewers on select devices will begin to see the new ad format in the coming months, allowing creators to run ads without disrupting the live stream!”

So rather than have mid-roll ads that cut into your stream, disrupting the flow, streamers will now also be able to generate revenue from smaller screen ads that are displayed on top of the in-progress presentation.

Tags YouTube