After initial testing in 2023, Google has decided to show YouTube users ads when they pause videos in the app, marking a new space for advertisers to ...

Alphabet, the company behind the video platform YouTube and the ubiquitous search engine Google, generated $238 billion in revenue from its advertisin...

YouTube’s looking to improve its countermeasures to police AI deepfakes, via new detection processes that will be able to alert creato...

YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV ...

YouTube’s trying out a new ad format for live streams, with picture-in-picture mid-roll ads set to start appearing in eligible broadcasts. ...

Machine learning’s precision doesn’t translate to an understanding of context The world of digital advertising is no stranger to debates ...

Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns. In a co...

For those who don't have Premium or an ad blocker, it's hard to find a button more pressed on YouTube than that one that says "skip ads." Many of us h...

The news: YouTube is facing backlash from advertising agencies after it informed clients that it will move away from third-party measurement for co-vi...

Social media giant TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined. Th...