Advertising revenue is the cornerstone of sustainability for many websites, particularly for those operating in the media sphere. It plays ...

Katarzyna KoÅ‚pa, head of creatives offer innovation at RTB House, highlights AI’s importance in fashion retail advertising for 2024. She emphas...

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextua...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has exp...

Out of Home Advertising (OOH) is one of the most effective ways to reach consumers in their everyday environment. As we navigate through 2024, underst...

Adverts will be "subject to standards in a manner consistent with the rights and protection of school children”. The Roads and Transport Author...

Digital audio has captivated a rapidly growing audience through streaming services and podcasts. By forming impactful partnerships with publishers, ad...

Despite another delay in Chrome’s cookie phase-out, the search for alternative methods for personalization, attribution and gathering insights t...

Campaign Middle East features a Saudi Work section which includes a selection of some made-for-KSA campaigns for this year.  From innovative dig...

More and more advertisers want in on the connected television (CTV) and streaming opportunity—and for good reason. CTV advertising refers to vid...