The advertising industry is in the process of a complete transformation with new technology available in the traditional creative process. From data o...

Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programm...

In the realm of advertising and marketing, the evolution toward more sophisticated and personal engagements with consumers has necessitated a shift in...

Hey guys, I’m Sebastian, a human being and marketer who has no choice but to learn, reflect and adapt to the hottest digital and machine-learnin...

But people and advertisers are divided over the use of AI in advertising, per a Publicis Media and Yahoo survey People generally prefer to know when ...

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whe...

Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a mo...

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 b...

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead. In 2023 we all witn...

As the generative AI boom took off in early 2023, there were plenty of predictions about how soon — and to what extent — co...