Experts from Wunderman Thompson, Media.Monks, Publicis Groupe, Untold Studios, Hogarth, VUFINDER STUDIOS and ArtClass explain how, just as we were get...

Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in...

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analyt...

The advertising industry is in a love-hate relationship with artificial intelligence. In the past few months, the technology has made ads easier to g...

The burgeoning world of artificial intelligence promises to reinvigorate the digital media space, writes InMobi's Abhay Singhal. The best advertiseme...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Almost all major...

Ad agencies can’t stop talking about AI. But how much of that rampant enthusiasm has translated into tangible results? And how are they actually...

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective m...

The news: Some 33,000 ad agency jobs could be replaced by automation as soon as 2030, according to a report from Forrester Researc...

Artificial intelligence may eventually change the reach and cost efficiency of search advertising. With recent developments in generative AI and tool...