Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goa...

Adverts for sportswear tend to follow certain tropes, often with a lot of toned, sweaty-beaded flesh on display. But Gymshark is seeking to change gym...

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “...

The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster.c...

Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns. In a co...

Google plans to require verified election advertisers to make “clear and conspicuous” disclosures when their advertisements contain AI-gen...

Amazon is expanding its Sponsored Products ads to include content on select third-party apps and websites.  Advertisers using sponsored ads...

For those who don't have Premium or an ad blocker, it's hard to find a button more pressed on YouTube than that one that says "skip ads." Many of us h...

TikTok has introduced the Search Ads Toggle, which will show your ads among the organic video search results for relevant queries. It’s officia...

Ad transparency tools make it easy to monitor ads from any company, including a competitor. The tools provide valuable creative insight, from photogra...