Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a r...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies w...

Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

Arabian Contracting Services Co. and Remat Al-Riyadh Development Company have embarked on a strategic partnership by signing an independent agreement ...

In light of the proliferation of AI in the digital media landscape, R.E.D Marketing Firm has released a new case study, analyzing the effect of real-t...

2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...

Outdoor advertising giant, JCDecaux SE has released its latest international airport research called “First Class Advertising – The Enduri...

Industry leaders Kim Portrate and Cathy O'Connor debate the efficacy of reallocating advertising budgets from TV to OOH media. Explore the challenges,...

AdMazad, the developer of Egypt’s only out-of-home (OOH) advertising performance measurement and analytics tool – AdMetrics, released its ...

At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...