University of Scranton students won an American Advertising Federation NEPA interactive competition that is modeled after the Food Network Show Croppe...

Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps mark...

Independent media agency Magic will lead Amazon advertising for global security company Swann after winning the account following a competitive pitch ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share.  Apple's dominance...

Omnicom has announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO, DDB, TB...

Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19%...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth wi...

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your b...

Madrid is the first location to launch a fully innovative project in the transport advertising sector. Gran Pantalla, together with Screensor Tech, ha...

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built fro...