A consistent trend across a whole range of big brands over the past few years has been a push for greater efficiency with their ad spend. On quarterly...

In the rapidly evolving digital landscape, Artificial Intelligence (AI) is redefining the business of advertising. From enhancing customer engagement ...

The event on March 22 provides insights into the future of game advertising and brand engagement. It features speakers such as Fan Studio, highlightin...

Take a deep breath. What a whirlwind start to 2024 it’s been. And it’s clearly not going to slow down anytime soon. This month alone, the...

Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Everyone’s got a plan to wea...

Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront ...

The media-related advertising market in France is projected to grow by about 2.3% per year to 2030, when it will reach a market size of €18.3 bil...

This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard. Microsof...

Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.In a recent report by TAM Media Research, a research serv...

As the Managing Director of DJ WILDE CONSULTING LIMITED, Duncan Wilde helps clients achieve their business goals through effective and innovative medi...