1. Cookieless advertising will create a better customer experienceAdvertising with cookies is a data-driven affair. This often makes interactions cold...

By Laura Gleadhill, Head of Performance & Hicham Auajjar, Chief Products & Services Officer, GroupM MENA & Managing Director Keyade Recen...

Artificial intelligence (AI) is on everyone’s lips at present. Love it or hate it, there’s no question AI is emerging as a powerful tool i...

Experts from Wunderman Thompson, Media.Monks, Publicis Groupe, Untold Studios, Hogarth, VUFINDER STUDIOS and ArtClass explain how, just as we were get...

The seismic shift in consumer behavior is palpable, and Web3 advertisers must be aware of it. As Gen Z consumers rise to their economic prime, their p...

In the latest comparison post between Elon Musk’s X, formerly Twitter, and Meta Platforms Inc.’s META-0.07%+ Free AlertsInstagram, the tec...

NEW PARTNERSHIP WITH JOUNCE MEDIA UNITES ADVANCED IDENTIFICATION AND DOMAIN TRACKING CAPABILITIES WITH GROUPM’S INDUSTRY-LEADING PROCESSES TO FU...

Keanu Reeves is well known for his portrayal of his roles in Bill & Ted’s Adventure film Speed (as Jack Traven) and the science fiction-acti...

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no plat...

The news: YouTube is facing backlash from advertising agencies after it informed clients that it will move away from third-party measurement for co-vi...