While Netflix is the biggest streaming service in Hollywood, it is barely in the top 10 for advertisers. Good evening from Paris, where I am hopefull...

Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most ex...

With the rapid growth of programmatic advertising in the mobile app space, discover how machine learning is enhancing ad targeting and performance in ...

YouTube, a prominent player in the realm of online video streaming, has been at the forefront of adapting to Apple’s privacy policies. In a stra...

Uber has announced a significant shift in their advertising capabilities, allowing advertisers to utilize Demand Side Platforms (DSPs) to purchase med...

The Augmented Reality for Advertising market emerges as a dynamic and promising industry poised for significant expansion and progress. This report ai...

With the constant fight for consumer attention, brands are adopting novel approaches to enliven their marketing efforts. Companies like CeraVe, Glico,...

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV a...

But Borrell Associates expects it to fall in 2025 to below what it was in 2020 WILLIAMSBURG, Va. —A new forecast for local advertising from Bor...

 Advertising revenue is the cornerstone of sustainability for many websites, particularly for those operating in the media sphere. It plays ...