The fourth quarter is a unique time of the year when people’s minds and wallets are open. But to realize the potential of the holiday season, br...

From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the eyes of marketers...

The news: Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing. North ...

Online retail player Airbnb is satisfied with its return on investment in advertising even as it cuts ad spend. According to the company’s execu...

Nov 4 (Reuters) - Apple Inc (AAPL.O) is preparing to expand its advertising network for live television as part of its deal to stream Major League Soc...

Gov: The CMA has published guidance for social media companies, brands, and influencers to follow so that people can easily spot a paid-for online end...

Independent: Advertising is everywhere, targeting us wherever we go. And yet, we notice less and less of it – 65 per cent fails to deliver any r...

(Reuters) - Google parent Alphabet Inc's (GOOGL.O) disappointing ad sales sparked worries across the digital media sector on Tuesday as advertisers cu...

Ofcom says the rise of ‘American streaming platforms’ requires a review of British TV advert rules TV viewers may have to watch longer an...

Over the past few years, we’ve seen communities on TikTok push the boundaries of the entertainment and marketing industries and what it means to...