The big television and digital advertising industry is aiming to garner revenue to the tune of Rs 1136 billion by 2025, FICCI said. Footwear brand Ki...

In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing d...

The advertising landscape is inherently complex, as both the buy and sell sides adapt to ever-changing consumer habits, emerging technologies and medi...

It’s been an interesting year for the ad world. Between the widespread adoption and evangelization of generative AI, the return of the bloc...

Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft...

As the generative AI boom took off in early 2023, there were plenty of predictions about how soon — and to what extent — co...

The seventh edition of MOBEXX Summit and Awards 2023 featured an insightful panel discussion on ‘The Future of Mobile Video Advertising&rsq...

The fourth installment of “The Modern CMO Playbook” looks at how a revolution in tech, work, consumer data and demographics will reinvent ...

The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in influence and revenue. Advertisers now inves...

When tailoring user journeys to a specific healthcare professional (HCP) audience, keeping print journal advertising in mind is imperative. While onl...